Author: eManager
Have you ever searched for "What does an SEO company do?” you may be either a businessman or a digital marketer.
A businessman might be wondering why their website is not getting any traffic.
Suppose you clicked on an SEO sales pitch and now you are searching for direct reply without all the technical jargon.
Suppose you clicked on an SEO sales pitch and now you are searching for direct reply without all the technical jargon.
No matter which side you’re on, you don't need to take stress- we are here to help you! So let's get into what an SEO company really does, why it is important for business, and if handling SEO in-house(doing it yourself) is a more handy decision.
And don’t be upset—we’ll keep this fun. No boring textbook stuff here.
An SEO company got specialists focused on search engine optimization (SEO)—essentially, they help websites in getting better ranking on search engines such as Google,Bing and Yahoo. (But let’s be real, it’s mostly about Google, since who actually uses Bing?).
In order to do that they implement various strategies like keyword research,on-page optimization,technical SEO, blog post creation and link building to improve website's visibility.
An SEO company is a personal trainer for your website. Suppose your site is facing lots of issues ( including slow, tough to navigate or not visible on Google), an SEO agency will:
Fix any technical issues to improve its shape.
Boost its strength (optimize keywords and content)
Make it more attractive (so Google and users love it)
Ensure long lasting success through implementing planning to development and regular updates.
Without an SEO company, your website is like a hidden treasure without a map—no one knows it’s there!
Implementing SEO on a website is not an easy task. If it was then everyone could have won the top position. Though Google updates it's algorithm at regular intervals. SEO companies are here to help these businesses to adjust these changes so that organizations can maintain their positions.
Here’s what they actually do:
SEO experts analyze the words and phrases which users enter into search engines. The goal is to figure out the most effective keywords:
MSV (Monthly Search Volume)
Low competitive keyword (easier to rank)
Try to choose LSI keyword (Latent Semantic Indexing)
If you are the owner of a coffee shop. you might know the "best coffee shop" is an excellent keyword. However an SEO expert might suggest you "best coffee shop in Dhaka" in more power and easier to rank and it attracts more customers.
On page SEO means you can control everything from your website, including aspects like:
Title tags, meta descriptions, and headers 🏷
Image optimization for faster loading
Internal linking to improve navigation
Mobile-Optimized
External linking improves credibility and trust.
They work 24/7 to ensure that your website is user-friendly not only for customers but also for search engines.
Is your website taking too much time to load, does it have broken links or face security issues? Then I have bad news for you because Google will penalize you (not in a literal sense, but by lowering your rankings).
SEO companies fix:
Website speed is very important because a slow website frustrates customers.
60% of your traffic comes from mobile. That's why mobile responsiveness is important.
Site structure and crawlability are important so that search engines can perfectly read and index your site.
Security (HTTPS vs. HTTP) (Google loves to rank secure sites).
If your website takes more to load that means your software is slow. An SEO company will help you to overcome this problem.
An SEO company helps you to make SEO optimized blog posts, they create landing pages for your business and their suggestions help you to take your website higher on the search engines.
Google loves updated content. If your website still got 2015 content. It is high time you will have reached out to an SEO expert!
The internet resembles high school in that popularity brings more attention. Backlinks create authority of a website. Backlinks,which are links from other websites to yours,signal to Google."This website is credible!"
SEO companies:
Try to connect reputable websites within your niche.
Be careful doing backlink,you don't need to backlink 2000 websites at once. Avoid spammy,low-quality links as they can badly impact your rankings.
Make engaging blog posts which naturally attracts other websites.
For businesses targeting local customers, SEO companies:
Improve your Google My Business (GMB) listings.
Add location-based keywords.
Try to take customer reviews to improve credibility.
Have you ever searched for "best burger near me"? That's a perfect example of local SEO.
A good SEO company provides you reports at regular interval so that you can understand the working progress.
How your rankings are improving
How much traffic you’re getting
What’s working (and what’s not)
SEO is not a matter of luck. It's a data driven strategy.
Let’s compare:
If you have time,energy,money and expertise . May be managing SEO in-house could be a good option. On the other hand if you are running a well established business. Hiring an SEO company could be a wise option.
SEO is not a one time thing. It takes time, planning and continuous effort.
Month 1: Site Audit
Month 2-3: Keyword research & On page SEO
Month 4-6: Link building & ranking improvements
Month 6+: Higher traffic, leads, and sales
It is like planting a tree. It won't grow overnight, it takes time. But within 6 to 12 months you will see significant growth.
If you want:
More website traffic
Higher search engine rankings
More leads & sales
if the above bullet point is your requirement. Then hiring an SEO company could be a great investment for your business. Unless you find joy in unraveling Google’s algorithm updates (which, let’s face it, can feel like learning a foreign language), an SEO company will look after every detail of your business. And remember- the ideal time to start SEO was yesterday. The next best time is Now!