How to Hire The Best Copywriter for Your Business | eManager

A novelist spins tales, a journalist shares the latest happenings, and your uncle’s rants on Facebook? Let’s talk about another story. But what about a copywriter? They craft compelling, engaging content which really gets people to act—whether it’s making a purchase, signing up for a service or clicking the intriguing “Sign Up” button.

A good copywriter can:

• Are you looking to improve your search engine ranking result? Make SEO-friendly content which really makes a big difference! (because who even checks page 2 of   Google?)

• Create your brand's voice unique,polished and professional, leaving behind the clunky, robotic vibe of the late '90s!

• Create your brand's voice unique,polished and professional, leaving behind the clunky, robotic vibe of the late '90s! 

Now let's dive into the fun part- Are you looking for the perfect copywriter for your business?

Step 1: Decide What Type of Copy You Need

You can consider copywriting like food. Each food gives you a different flavour. Now let's see the various aspect in the world of copywriting:

• Website Copywriting –When an intern who's running on empty puts together your homepage, you can definitely tell.

• SEO Copywriting –It helps your website rank at a higher position and makes it easier for potential customers to find your website. (And trust me, those SEO quotes are definitely important!)

• Sales Copywriting –Make your reader into real customers without having to resort to yelling “BUY NOW!” at them.

• Email Copywriting – If you are aware of the effectiveness of email marketing, then this is for you. (Spoiler alert: Email is far from dead!)

• Ad Copywriting – Try our product" does not mean cut it as an engaging ad.

Before you dive into the hiring process, take a breath to pinpoint what your business really needs.

Step 2: Look in the Right Places

Selecting a good copywriter is just like dating- you really don't want to choose the first person who gives "Hi, in your inbox.  “Hi, I’m a copywriter. Hire me.

Instead, check out these hidden gem locations:

• Freelance Platforms – If you are searching for copywriters platforms like Fiverr, Upwork, and People PerHour are packed with talented professionals ready to serve you!

• LinkedIn – If you are looking for a copywriter, try searching for them and reaching out directly to those who really know their craft.

• Copywriting Agencies – If you want to get the best quality, I think it is best for you to go with reliable agencies, though it might cost you extra money.

Step 3: Vet Their Work (AKA Don’t Trust Fancy Titles)

Not every copywriter is professional. Before you want to hire any copywriter, keep in mind these points:

• Portfolio – If they can't show you samples, it is time to move on. A genuine copywriter should have previous work experience.

• Writing Style – Does it sound clear,engaging and natural?

• SEO Knowledge – If they are not knowledgeable with SEO quotes or the basics optimization, they might not be a good candidate for your business.

• Testimonials & Reviews –If the previous client is saying positive words about him, then it is a positive sign!

• Grammar & Spelling – If anyone claims, "I will write a very good content for your business," it's time to turn your wheel and move away.

Step 4: Conduct an Interview (Yes, It’s a Thing)

okay! So you have finally shortlisted your potential next copywriters, it is time to have a face to face interview! Ask straightforward question like:

• How does your writing surely align with the brand's voice?

• Can you write SEO Optimized content?

• Do you have experience with similar businesses?

• How do you take initiative for making content for video marketing services and various digital marketing platforms?

We believe a skillful copywriter can surely answer all these questions without having to look them up on Google during a call.

Step 5: Start Small Before Going Big

Before assigning a long term project, if you want to buy a new car obviously you give a test drive right? So why not give your new employee a test project before signing with the ultimate one. It can create a landing page or run an email campaign to figure out if he or she is the right pick for your needs.

Now let's give you a suggestion: Don't think twice about paying for a test project! Because a talented copywriter won't offer their time for free. If they do, maybe it can be a red flag for you.

Step 6: Understand Copywriting Rates (Spoiler: It’s Not $5)

Let's admit it- a good copywriter doesn't do bargaining. If you find someone who is humble to help you. And if he charges 20 dollars for the whole website. There is a high chance you might end up with content which sounds like a robot has done all of your work and you obviously find it hard to connect to the internet.

Let's check out this overview of copywriting rates!

• Entry-Level Copywriter – $20–$50 per hour

• Mid-Level Copywriter – $50–$150 per hour

• Expert Copywriter – $150+ per hour

If you are searching for a copy which really  persuades and converts, You need to invest some money on it because your business is precious!

Final Thoughts: Hiring the Right Copywriter is a Game-Changer

Searching the right copywriter for your business is not just picking someone who can string words together. It's about exploring a person who can genuinely understand your brand, identify your audience and set your business goals.

A good copywriter has the ability to improve your conversions,improve your SEO ranking, refine your brand voice as well as make a genuine affection  for your emails (believe it or not).

Take some time, do a little research and find a copywriter who can change your business into a success story-one impactful word at a time.

Now, tell me when are you going to hire your next copywriter for your business.